Where does your marketing go?

MarketingHub is a web based “made to order” marketing automation solution. You control what gets changed, how it gets changed, and who can change it. Customized templates can be commercially printed or printed from a desktop printer.

Marketing Automation Solution

Leverage MarketingHub to increase effectiveness, efficiency and relevance of your marketing program:

Relevant messaging to each customer
Protects brand equity
Shorten “time to market” from weeks to minutes
Measure campaign effectiveness in real time
Turnkey. Easy to use, no infrastructure cost, no additional staff necessary, just point and click
Flexible. Modify, add or delete programs in real time
Available 24/7/365
Generate ROI & lower operating costs

Incorporating relevant messaging into your marketing campaign can pay big dividends. Some companies focus on the “cost per touch” and ignore the cost per conversion. Don’t make the same mistake! Create relevant, targeted customer “touches” and watch your conversions (and ROI) soar. We offer MarketingHub through an ASP (application service provider) model, also known as an SaaS (Software as a Service) model, giving our customers access to the technology without the cost of purchasing and maintaining the software licenses and servers. We build custom functionality to suit the needs of our clients. This functionality includes custom interfaces, logic that triggers document customization based on login, approval workflow, and administrative interfaces. Adding to the power of MarketingHub’s comprehensive, robust and flexible cross-media platform is its modular design that provides exactly the functionality that addresses your needs today, while allowing for change and growth tomorrow. E-Integrity looks forward to configuring a solution for you that generates immediate, measurable results.

We offer MarketingHub through an SaaS model, giving our customers access to the technology without the cost of purchasing and maintaining the software licenses and servers. Around the “core” document customization provided by the Pageflex software, we build custom functionality to suit the needs of our clients. This functionality includes custom interfaces, logic that triggers document customization based on login, approval workflow, credit card ordering, and administrative interfaces. Adding to the power of MarketingHub’s comprehensive, robust and flexible cross media platform is its modular design that provides exactly the functionality that addresses your needs today, while allowing for change and growth tomorrow.

Our SaaS operating model allows us to offer MarketingHub to clients at a competitive cost, and our “hosted technology” provides for a much more rapid implementation and deployment than traditionally licensed software. Therefore, an excellent ROI, which simply cannot be matched by traditionally installed software, is usually achieved in months, rather than years. Additionally, clients receive immediate and ongoing access to product enhancements without the system administration hassles and expense. This accessibility and reliability is absolutely critical in today’s competitive 24 x 7 business world.

If you engage in direct marketing, you may be aware of the power of personalized communication. We can give you the ability to customize documents online, and then personalize the document for each recipient on your mailing list. We’d be happy to discuss the ways in which personalized communication can improve your bottom line. If you are a marketing agency or commercial printer and would like to offer web to print capabilities to your clients, we can provide you with a turnkey, branded solution that you can make available to your clients. Or, if you already own Pageflex software licenses, but need programming or template development services, call us today!

We offer solutions tailored for corporations engaged in multi-channel marketing, as well as for printers and agencies.

For Corporations
For Commercial Printers & Agencies

Our MarketingHub web automation solution provides enterprise-level functionality at a reasonable cost, with no capital expenditures necessary. We can customize a marketing automation solution to your needs, at a cost that compares favorably to limited “one size fits all” solutions. The Pageflex technology that forms the core of our offering is a robust, proven technology that currently powers many web to print initiatives.

Why are marketing automation and web to print such a hot topics these days? Because many organizations are looking to gain efficiencies in their marketing processes, and web to print can give you immediate returns - no more out of date collateral, no wasted inventory, more effective (localized, personalized, customized) collateral. If you have a distributed organization (field offices, field sales, independent brokers/reps), a centralized web to print solution can also streamline workflow, help control budgets, enforce branding guidelines and, most importantly, help get updated, targeted collateral to your customers and prospects quickly.

We realize that many organizations are offered web to print solutions by their printer, for little or no cost. Unfortunately, many of these solutions offer very limited customization options, and all print orders must route through the printer. Our MarketingHub solution can be customized - from the look and feel of the web interface, to custom approval workflows, to integration with your enterprise software. And we can route the print-ready files and notifications anywhere you want - to one or multiple printers, depending on collateral or quantity, or simply allowing your employees to desktop print. You retain control over the online tools, and your print vendors still get the print-ready files (many different output formats are available) they need to efficiently turn your jobs around.

Some customization options available through MarketingHub:

Documents can be customized or pre-filled based on user login
Users can upload mailing lists, so “mail-merge” documents can be created using their customized document
Administrative interfaces and databases can be created that allow your organization control over user access, and/or the ability to add text, images, or collateral templates to the system.
Approval workflow and order notifications can be customized to your requirements.
Credit card or cost center billing can be accommodated
Integration with your ERP software
Custom branded interfaces
Integration with Digital Asset Management (DAM) software

Utilizing MarketingHub’s Online Document Customization capability:

provides an efficient self service visual marketing communications development environment
provides more creative options - create visual marketing communications targeted for different audiences by customizing existing templates on the fly - reduces mistakes/rework by a third-party because the knowledge resource actually completes the work
reduces the time required to recreate the same ad or document with different size parameters
eliminates inconsistent branding or unprofessional presentations because marketing guidelines are locked down
eliminates compliance lapses, and the associated financial penalties, because the correct variable information is included
reduces inventories of outdated visual marketing communications

If you want to offer marketing automation or web to print capabilities to your clients, you should talk to us. As the development arm of a commercial printer, we understand your business, and have been working with Pageflex technology and building web to print solutions for the past several years.

For many printers and agencies, the cost of purchasing software licenses, maintaining servers and hiring an experienced development staff to implement web to print solutions is “not in the budget”. By offering MarketingHub in an SaaS environment, we can quickly get you up and running with a branded interface for your clients. You can elect to learn how to create templates yourself, or simply have us create customizable templates from your client’s Quark or InDesign files. We can output print files in a variety of formats to match your equipment and workflow, and can even automate the creation of job tickets by integrating web orders with your production software system.

There are other web to print and automation solutions available, but they do not offer much flexibility or customization options. We understand that nearly every client has needs that are unique to them. MarketingHub allows you to cost effectively create custom solutions for your clients, which helps you win and retain business, and allows you to strategically position yourself for the future.

If you already have online catalog/fulfillment capabilities, we can integrate our web to print module to provide a seamless user experience for your customers. If you do variable data printing, we have a number of options available depending on your workflow and variable data capabilities.

We can create custom functions for you based on specific client requests. We utilize Microsoft’s .NET platform for our custom code.

If you already own Pageflex software, but need help implementing your client’s requests, call us! We are familiar with all of Pageflex’s software offerings, including .EDIT, Mpower, Storefront and Persona Cross Media Suite. Whether you have a client request that is beyond your programming capabilities, need templates developed, or want to outsource the development effort entirely, we can help.