If you distribute circulars or catalogs presenting your products, the information contained in them provides the opportunity for you to take more control of your business, and could even be a potential source of additional revenue.
Overview
Are you still measuring product/SKU allocations by hand and manually inputting data? Leverage Accumeasure to:
- Measure contents of catalogs and circulars in minutes not days.
- Lower operating costs by 85%
- Effortlessly capture 100% accurate data
- Built in reporting configured to your requirements
- Analyze product performance at the SKU/product level
- Increase co-op billing to minutes instead of weeks
If you distribute circulars or catalogs presenting your products, the information contained in them provides the opportunity for you to take more control of your business, and could even be a potential source of additional revenue. AccuMeasure, our automated measuring and data capture tool, helps you simplify your advertising business processes by effortlessly and accurately measuring the contents of your circulars and catalogs, and capturing the associated product data, in minutes, rather than days.
The result is an efficient method of acquiring the marketing data you need to compare with your detailed sales results in order to better understand your business. You are able to analyze your customers’ buying trends in relation to your advertising - does doubling the size of the advertisement double your sales or does including the product’s picture increase your sales or how does placement on a page affect buying habits? You learn whether marketing initiatives or price is driving sales! Also, you get to plan your future advertising based on actual prior advertising and buying results.
Additionally, AccuMeasure’s exacting measuring capability and detailed SKU/product level reporting provides the information necessary to work closely with product manufacturers to acquire additional revenue through a co-op advertising program based on size, location and frequency of their product advertisements appearing in your circulars and catalogs.
With the aid of e-Integrity’s Internet enabled technologies, start implementing advertising business process efficiencies immediately that will reduce your operating expenses and possibly increase your revenue.
It is easy, quick and accurate! A page is divided into sections by "drawing boxes" over each specific content area being measured. Just position AccuMeasure's "measuring tool cursor" in the upper left corner of the specific area and "drag it" to the lower right corner of the area and "release". That's it! Your defined section now has assigned coordinates, which are translated into measurements. Repeating this process for the remaining sections of the page, and pages in the circular or catalog, completes the effortless measuring process.
Utilizing AccuMeasure's automated measuring capability:
- lowers operating expenses by approximately 85%, by dramatically reducing the effort to determine typical circular/catalog advertisement sizing
- improves productivity by consistently providing accurate measurements, therefore, eliminating rework
- allows measuring of "electronic documents" to occur before printing, advancing the start of subsequent activities such as collecting the revenue associated with a manufacturer co-op advertising program
As AccuMeasure's measuring tool is defining each section's coordinates, it is also capturing the associated text and assigning it to pre-determined data categories. Upon completion of the "measuring process" the information is categorized. The categorized information is then presented section-by-section, so it can be reviewed and additional classifying data assigned.
Automated data capture provides accurate product/SKU level reporting that reveals the scope of each advertising initiative. This data provides the foundation for working with manufacturers to acquire additional revenue through co-op advertising programs, and for developing a better understanding of advertising's affect on sales.
Utilizing AccuMeasure's data capture capability:
- lowers operating expenses by eliminating the typical two hour effort of compiling standard circular/catalog product information
- improves productivity and potentially increases revenue by efficiently providing the advertising program data necessary to effectively manage a manufacturer co-op advertising program
- improves productivity and advertising program data integrity by eliminating human error and the associated data compiling rework